Lumo is an energy software business. Their mission at Lumo is to accelerate the residential transition to renewable energy, we do this by holistically improving the energy usage efficiency of devices such as solar, batteries, ev’s and heat pumps, using smart algorithms and real-time data to optimize bills by 30-40%, massively improving ROIs and saleability of the devices and saving homeowners £1,000’s in bills. Lumo’s vision is to efficiently optimize energy usage to achieve net zero, powering all of heating, lights, devices, electric car. The technology to make this happen is here now and Lumo is bringing it together and making it accessible to everyone. The idea was to create a simple logo that incorporates the mark into the name, the logo-mark as part of the name.

Deliverables:
Visual identity, Brand Identity, Packaging, Creative Direction, Illustration