Maynooth—Digital Product Experience

The Brief
Maynooth is mid-tier furniture brand which runs a thriving retail operation of contemporary and modern home furniture. Heavily inspired by mid century modern furniture styles the idea was to create a visual identity that accentuates the brand products. The brief was to create a visual identity and digital experience that elevates the brand, making it feel refined as the furniture it sells.

The Approach
My approach to the brand identity takes cues from the Scandinavian-esque design style to enhance the minimal look and feel. Mid-century modern is a well-loved aesthetic, which means there's a risk of the brand feeling derivative rather than authoritative. The identity is minimal without being cold: clean typography, a restrained colour palette, and a visual rhythm that mirrors the proportions and negative space of well-designed furniture. The product design experience extends this logic that every screen is an exercise in clarity, making it easy for customers to fall in love with the products rather than wrestle with the interface.

The result is a brand that feels like it belongs in the same room as its products which is quietly confident and beautifully designed.

Deliverables
Strategy · Visual identity · Hi-fidelity · Social media design · Web design