Product Development Final Project

Anthropologie is an American clothing multichannel retailer that operates through brick and mortar as well as via e-commerce website. As a part of Product Development Final project, me and my team members at LIM College, created a brand extension line for Anthropologie called Forma.

It is a formal work wear line curated for working women who prefer relaxed silhouettes for their day-to-day work. The merchandise assortment for Forma spans from skirts to jackets. Fall 2017 Forma Collection incorporates more relaxed silhouettes and fresh design details. Silhouette looks are varied and reposition as casual and dressy, humble and luxe styles.