I was one of the core Branding team members. Responsible for the in-game adverts and developing/designing branding assets. Collaborated frequently with Narrative team to generate ideas & solutions for the branding content. Duties included (but not limited to): creating advertisement posters/stationery for in-game use, graffiti art in various styles, logo design for in-game companies, developing variety of visual fonts and much more. Often referenced original game via source material, as well as online & internal resources to balance quality expectations of a modern game, while retaining the flavour and memorable moments of the original.

Deliverables:
Creative Strategy, Visual identity, Branding, Logo Design, Brand Identity, Illustrations

*Currently unreleased/description of work limited by NDA