Graphic Design for AAA Game — Ubisoft

The Brief
As a core member of the Ubisoft Toronto branding team, I contributed to the in-game world-building for the remake of Splinter Cell — one of the most beloved franchises in gaming history. The work was NDA-protected and the game remains unreleased, but the scope of the project was broad and genuinely demanding.

The Approach
The brief was to create an entire ecosystem of in-game visual assets — advertisement posters, graffiti art, stationery, logo systems for fictional companies, and custom typefaces — all of which needed to feel like they belonged in a real, lived-in world rather than a designed one. The challenge was balance. Splinter Cell has a specific visual identity — gritty, cinematic, technically precise — and the in-game graphics needed to honour that while also feeling contemporary. I referenced the original game extensively, cross-referencing source material with internal resources to make sure every asset respected the franchise's legacy while meeting the quality bar of a modern AAA release. Working closely with the Narrative team was essential — every visual decision had to serve the story. A poster in the background of a scene isn't just decoration; it's worldbuilding. That level of intentionality is something I carry into every project.

Deliverables
In-game advertisement posters · Graffiti art (multiple styles) · Logo design for fictional in-game companies · Custom typeface development · Brand identity systems · Stationery · Creative strategy

*Currently unreleased/description of work limited by NDA